New York based textile designer and illustrator blending trend research and creative direction to shape surface design and product concepts across fashion and home categories that connect with consumers.

Core Competencies :

Trend Research & Forecasting
Leverage consumer insights, lifestyle shifts, and global trend forecasting to craft forward-thinking design strategies that resonate with target audiences. Analyze runway collections, retail merchandising, and e-commerce platforms to identify emerging color direction, silhouette updates, and material innovation. Skilled in anticipating market needs, curating compelling visual inspiration, and building trend decks that inform product direction and align cross-functional teams.

Concept Development & Visual Storytelling
Crafting compelling seasonal themes, moodboards, and concept decks that align with brand DNA and resonate with target audiences. Experience shaping product narratives from ideation through launch, integrating trend direction, hero products, and material strategies.

Print & Surface Design
Proficient in developing original illustrations, engineered layouts, and repeat patterns across categories. Skilled in reimagining archival and studio-bought art, recoloring, and adapting designs for both fashion and home textiles, while addressing technical constraints.

Licensed Brand Strategy
Experienced in managing licensed partnerships, ensuring brand integrity while creatively adapting iconic assets into fresh and trend-relevant applications. Strong collaboration with PD, marketing, and design teams to maintain consistency across product lines.

Cross-Functional Design Collaboration
Proven ability to manage projects from concept to execution, driving alignment across creative, merchandising, and sourcing teams. Adept at facilitating workflows, ensuring clarity, and delivering high-impact outcomes under tight timelines.

Presentation & Product Visualization
Create engaging visual presentations, concept decks, and mockups that communicate design intent and seasonal vision. Collaborate with sales and merchandising to build compelling assortments backed by narrative, trend direction, and consumer appeal.

Technical Proficiency
Advanced knowledge of Adobe Creative Suite, NedGraphics, PLM systems, and Midjourney AI. Strong understanding of textile production, fabric types, and manufacturing processes. Experienced in building detailed spec sheets for seamless vendor communication.